This is the table of contents for the book Online Marketing Essentials (v. 1.0). For more details on it (including licensing), click here.
For more information on the source of this book, or why it is available for free, please see the project’s home page. You can browse or download additional books there. You may also download a PDF copy of this book (26 MB, suitable for printing or most e-readers), or a .zip file containing these HTML files (for use in a web browser offline).
Online Marketing Essentials
If you would like to use this book offline, you may download a copy of the full book as a PDF (26 MB, suitable for printing or most e-readers), or a .zip file containing these HTML files (for use in a web browser offline). Individual chapter PDFs are available below.
Table of Contents
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About the Author (download PDF: 34 KB)
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Acknowledgments (download PDF: 40 KB)
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Preface (download PDF: 44 KB)
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Chapter 1: Introduction to eMarketing (download PDF: 84 KB)
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Chapter 2: E-mail Marketing (download PDF: 444 KB)
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Chapter 3: Online Advertising (download PDF: 2 MB)
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Chapter 4: Affiliate Marketing (download PDF: 853 KB)
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Chapter 5: Search Engine Marketing (download PDF: 1 MB)
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Chapter 6: Search Engine Optimization (download PDF: 2 MB)
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Chapter 7: Pay per Click Advertising (download PDF: 2 MB)
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Chapter 8: Social Media (download PDF: 2 MB)
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Chapter 9: Crowdsourcing (download PDF: 100 KB)
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Chapter 10: Viral Marketing (download PDF: 1 MB)
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Chapter 11: Online Reputation Management (download PDF: 1 MB)
- Introduction
- The First Step: Monitor the Conversation
- The Second Step: Measure What’s Being Said by Whom
- The Third Step: Manage—Engaging In and Leading the Conversation
- The Fourth Step: Maximize—Evolve Your Strategy
- Ten Rules to Recover from an Online Brand Attack
- Case Study: Four South African Banks
- References
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Chapter 12: Web Public Relations (download PDF: 1 MB)
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Chapter 13: Web Site Development and Design (download PDF: 3 MB)
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Chapter 14: Online Copywriting (download PDF: 434 KB)
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Chapter 15: Web Analytics and Conversion Optimization(download PDF: 2 MB)
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Chapter 16: Mobile Marketing (download PDF: 2 MB)
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Chapter 17: Customer Relationship Management (download PDF: 2 MB)
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Chapter 18: Market Research (download PDF: 2 MB)
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Chapter 19: eMarketing Strategy (download PDF: 2 MB)