A guide for retailers on some quick ways to improve the shopper experience and bring more shoppers into your stores.

What you’ll learn

  • Look at any retail store and understand what is and isn’t being done well to attract shoppers into the store.
  • Understand the importance of slowing the shopper down and getting them into the mind-set to “buy”.
  • Appreciate how changes to visibility and signage can improve the shopper experience.
  • Recognise some of the major design trends and techniques used by successful retailers around the world – techniques that they can implement themselves to improve shopper experience in their own stores.
  • If you own or manage a store, you’ll learn how to look at your own store with fresh eyes and understand the practical steps you can take to improve and maximise foot-fall into the store.


A quick overview of the importance of improving the shopper experience

Getting your store noticed and making your window work for you

Slowing shoppers down ready to buy

Helping shoppers see your offering


This course contains some key segments from our full shopper marketing course and is for anyone involved in or fascinated by the world of retail but short of time to take the full course.

It will be of particular practical use for boutique and independent retailers and their managers as it provides insights into simple techniques used by some of the world’s leading retailers to improve the shopper experience.

The course specifically covers four key techniques to attract shoppers into a store and help them get into a mindset to linger longer, buy more and tell their friends about the good experience they had in that store.

In each section, shopper experience expert, Kevin Moore, shows examples and shares his observations from a wide variety of stores, large and small, he’s visited during his shopper experience tours in the Americas, Asia, Europe and Australasia. His real-world insights and examples will help you understand the concepts and inspire you to come up with your own variations.

The four main concepts covered in this course to improve the shopper experience are:

  • Effective side-walk interrupters to help shoppers notice your store and not just wander by
  • Techniques for attracting shoppers into your store – from window to walk-in
  • The decompression zone – a vital area to understand so as to help you slow the shopper down ready to purchase
  • The importance of sight-lines and airspace and how to, and not to, use it!

Each section contains a short video where Kevin explains the concept. He then takes you through an extensive collection of photos he’s gathered during his trips to illustrate and reinforce the concepts.