31. Millennials and the Rise of the “Experience Economy”
One of the few traits that characterizes nearly everyone in the broad Millennial cohort is their preference to spend their money to gain experiences, rather than to accumulate more stuff. And this preference may be spreading to other generations too.
32. iPhones Sell Out: What It Means for Consumers, Marketers
An interview with the CEO of the marketing company 140 Proof about the upcoming release of the iPhone6 and 6+, the Apple Watch, and Apple pay.
33. Wyndam, “We Are All Explorers”
An inspirational campaign by a hotel chain, looking to make customers’ journeys “worth remembering.”
34. Forget Likes and Sales: Seek Insights from Social Media
Forget about “likes” for a second. Gary Vaynerchuk said during his presentation at the Ad Age Digital Conference that he often puts content on social media solely for the purpose of getting insights.
35. Amazon Prime Price Increase
Amazon has increased the price of membership in its loyalty program, Prime, from $79 to $99 per year in the US. Is this a good move?
36. Worst Ad of 2013? Check out Samsung’s
Is this ad from Samsung the worst of 2013? You decide.
37. Can a Computer Choose Your Clothes For You?
A review of the new technology in e-tailing: try-at-home clothing.
38. Barcelona: The World’s First Smart City
Integrating the Internet of Everything (IoE) into all aspects of its city, Barcelona is the first smart city.
39. Marks & Spencer’s Social Media Wall 2013
How do you keep your employees up-to-date on what your customers are saying through social media? Make a social media wall.
40. Google’s Project Glass
Google is taking emergent reality and 24/7 access to the internet a large step further with the development of smart-glasses
41. Is the iPad Mini Overpriced?
Apple has finally decided to compete directly with the Kindle Fire and Google Nexus by launching a smaller, mini version of its iPad, but it’s priced considerably higher than both its competitors. With components valued at $188, why are they launching the iPad mini with a $329 price tag?
42. Big Wheels for Adults
This video takes a fun look at how one company builds on nostalgia to produce a Big Wheels bike for adults looking to reconnect with their childhood.
43. Travel Agents Hang On
Kayak, Travelocity, Expedia, Orbitz… Is there a place in the 21st Century Marketplace for travel agents? Mike Batt, head of hospitality firm Travel Leaders Group, discusses the niche market that travel agents can fill.
44. Will Netflix Go the Way of Blockbuster?
Gina Keating, author of Netflixed: The Epic Battle for America’s Eyeballs discusses the origins of Netflix and whether CEO Reed Hastings will be able to keep the company afloat.
45. #FirstWorldProblems Hashtag Killer 10/9/12
This social media campaign ran 2012 – 2013 and is an excellent example of how non-profits can leverage social media to drive awareness and increase donations.
46. Chinese E-Commerce Set to Triple in Three to Five Years
With Chinese e-commerce projected to triple over the next three to five years, massive logistic issues will arise for companies trying to meet this demand.
47. Amazon Steps Up Its Game Against Netflix
Amazon has struck a new deal with Epix, meaning that for the first time they’ll be able to give Netflix real competition.
48. There’s a Battle in the Cloud for Your Business
Discussion of the emerging online data storage services market.
49. Triple Sorry
When OB Tampons had an interruption in production of their popular tampons, they needed to provide an apology to their loyal customers that would be unforgettable and convince them to give them another chance. To this end, more than 100,000 women received a music video personalized with their name and a coupon via email.
50. New Textbook Rivalry: Microsoft vs Apple
The next great fight between technology giants Microsoft and Apple may be over textbook market.
51. How Can Movie Theaters Fight Growing Popularity of Home Theaters?
AMC’s answer to slipping theater sales? Cushier seats have the possibility of double traffic at the theater chain.
52. The Man behind Facebook’s Marketing
A discussion of Facebook’s new advertising strategy.
LocalResponse combines the location of a person with twitter so that ads can be increasingly more targeted.
54. Exclusive Merchandise
Department stores are differentiating their products by having the designers change their products slightly. The resulting slightly changed product becomes an “exclusive” to the retailer.
55. United Airlines Pilots have iPads
United Airlines will have all of the information that pilots would otherwise access on their laptops. The airline wants its pilots to not have to carry their laptops with them.
56. Home Depot Online
Home Depot is dedicated to its multichannel strategy.
57. Tesco in Korea
Tesco creates virtual stores in Korea. Koreans can shop while they wait for the Subway.
58. The Future of Retail
A look at how retailing will change (and stay the same) in the coming years.
59. Jay-Z and Bing Scavenger Hunt
Droga5 staged a month long “transmedia” scavenger hunt to promote Bing and Jay-Z’s new memoir Decoded.
60. Lady Gaga’s Unique Marketing
Lady Gaga discusses the pricing of digital music and the marketing of her brand.