What you’ll learn
- Understand the fundamentals of strategic management, including the challenges of defining the right strategy in today’s fast-paced business environment.
- Identify and analyze industry changes, and develop effective strategies to respond to them.
- Recognize the importance of disruptive innovation and how it can be harnessed to gain a competitive advantage.
- Apply research-based tools and frameworks to evaluate your company’s strategic management approach and make data-driven decisions.
- Incorporate insights from strategy consulting and behavioral science to improve your company’s strategic management practices.
- Develop key takeaways and lessons that can be directly applied to your company to stay ahead of the competition in today’s dynamic business landscape.
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MENU
Section 1: Introduction
Section 2: What is Strategy?
- Lecture 2 Introduction to What is Strategy
- Lecture 3 My Approach to Learning
- Lecture 4 Strategic Frameworks
- Lecture 5 Why We need a Strategy
- Lecture 6 Natural Talent vs Career Management
- Lecture 7 Natural Talent vs Career Management (Part 2)
- Lecture 8 Defining Strategy
- Lecture 9 Three Levels of Strategy
- Lecture 10 Common Elements in Successful Strategies
- Lecture 11 Making Choices
- Lecture 12 Who What How Framework
- Lecture 13 What Strategy is Not
- Lecture 14 Business Model Analysis
- Lecture 15 Strategic Fit
- Lecture 16 Summary
Section 3: Industry Change – Bookselling and Value Curves
- Lecture 17 1 – The history of Bookselling
- Lecture 18 2 – Types of Industry Change
- Lecture 19 3 – Value Curve Framework
- Lecture 20 4 – The Sinclair C5
- Lecture 21 5 – Amazon vs B&N
Section 4: Growing A Disruptive Innovation Next to the Core Business
- Lecture 22 Introduction
- Lecture 23 Difficulty 1 – Evolution of Innovations
- Lecture 24 Difficulty 2 – Appearing to be an Extension of the Core Markets
- Lecture 25 Difficulty 3 – Conflicts with the Core Business
- Lecture 26 The Importance of Selling
- Lecture 27 Selling at Nespresso and 3M
- Lecture 28 Change or Die
- Lecture 29 A Separate Unit or Not?
- Lecture 30 What to keep Separated or in Common
- Lecture 31 Manage Conflicts Don’t Ignore Them
- Lecture 32 Kodak, British Airways and What to Do!
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About This Course
Are you struggling to navigate the challenges of industry change and innovation? Do you want to learn how to develop effective strategies that can help you stay ahead of the curve in today’s fast-paced business environment? If so, then this course on Strategic Management is perfect for you!
This course is designed around three main modules that focus on the key challenges facing businesses today.
In the first module, you will learn about what strategy is and why defining the right strategy is more difficult than people think. In the second module, we will cover industry change and how to respond to these challenges. Finally, in the third module, we will explore disruptive innovation and how to harness it to gain a competitive advantage.
Our experienced instructors will guide you through a variety of research-based tools and frameworks, using several great examples, including Post-It (3M), Kodak, Nespresso, Amazon, and British Airways to make the story sparkle. We will cover components of strategic management, strategy consulting, and behavioral science, all of which are instrumental in making a difference.
This course is particularly relevant for senior executives and mid-level professionals in a wide variety of industries. It’s especially valuable for those in traditional industries where there is plenty of disruption going on.