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Global Strategy

If you would like to use this book offline, you may download a copy of the full book as a PDF (1019 KB, suitable for printing or most e-readers), or a .zip file containing these HTML files (for use in a web browser offline). Individual chapter PDFs are available below.

Table of Contents

• Preface (download PDF: 63 KB)

• Acknowledgments (download PDF: 39 KB)

• Chapter 1: Competing in a Global World (download PDF: 108 KB)

  • How Global Are We?
  • Global Competition’s Changing Center of Gravity
  • Globalization Pressures on Companies
  • What Is a Global Corporation?
  • The Persistence of Distance
  • Global Strategy and Risk
  • Points to Remember

• Chapter 2: The Globalization of Companies and Industries(download PDF: 100 KB)

  • The Five Stages of Going Global
  • Understanding Industry Globalization
  • Clustering: Porter’s National Diamond
  • Industry Globalization Drivers
  • Globalization and Industry Structure
  • Points to Remember

• Chapter 3: Generic Strategies for Global Value Creation (download PDF: 160 KB)

  • Ghemawat’s “AAA” Global Strategy Framework
  • Which “A” Strategy Should a Company Use?
  • From A to AA to AAA
  • Pitfalls and Lessons in Applying the AAA Framework
  • Points to Remember

• Chapter 4: Global Strategy as Business Model Change (download PDF: 327 KB)

  • Chapter Introduction
  • Components of a Business Model
  • Global Strategy as Business Model Change
  • Value Disciplines and Business Models
  • Choosing a Value Discipline or Selecting a Target Market?
  • Market Leadership and Value Disciplines
  • Points to Remember

• Chapter 5: Target Markets and Modes of Entry (download PDF: 177 KB)

  • Target Market Selection
  • Measuring Market Attractiveness
  • Entry Strategies: Modes of Entry
  • Entry Strategies: Timing
  • Points to Remember

• Chapter 6: Globalizing the Value Proposition (download PDF: 152 KB)

  • Value Proposition Adaptation Decisions
  • Adaptation or Aggregation: The Value Proposition Globalization Matrix
  • Combining Aggregation and Adaptation: Global Product Platforms
  • Combining Adaptation and Arbitrage: Global Product Development
  • Combining Aggregation, Adaptation, and Arbitrage: Global Innovation
  • Points to Remember

• Chapter 7: Global Branding (download PDF: 111 KB)

  • Global Branding Versus Global Positioning
  • Global Brand Structures
  • Determinants of Global Brand Structure
  • Formulating a Global Brand Strategy
  • Managing Key Strategic Brands
  • Points to Remember

• Chapter 8: Globalizing the Value Chain Infrastructure (download PDF: 111 KB)

  • Core Competencies
  • To Outsource or Not to Outsource
  • The Growth in Knowledge-Based Outsourcing
  • Risks Associated With Outsourcing
  • Locating Value-Added Activities
  • Partnering
  • Points to Remember

• Chapter 9: Global Supply-Chain Management (download PDF: 98 KB)

  • Supply Chains: From Push to Pull
  • Supply-Chain Management
  • Supply-Chain Agility and Resiliency
  • Making Supply Chains Adaptable
  • Creating Supply-Chain Alignment
  • Points to Remember

• Chapter 10: Globalizing the Management Model (download PDF: 161 KB)

  • Pitfalls in Globalizing a Management Model
  • The Importance of a Global Mind-Set
  • Determinants of a Corporate Global Mind-Set
  • Organization as Strategy
  • Realigning and Restructuring for Global Competitive Advantage
  • Points to Remember

• Appendix A: Global Trade: Doctrines and Regulation (download PDF: 74 KB)

  • Appendix Introduction
  • Doctrines
  • Regulation of International Trade

• Appendix B: Suggested Cases (download PDF: 73 KB)

• References (download PDF: 78 KB)