This is the table of contents for the book Global Strategy (v. 1.0). For more details on it (including licensing), click here.
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Global Strategy
If you would like to use this book offline, you may download a copy of the full book as a PDF (1019 KB, suitable for printing or most e-readers), or a .zip file containing these HTML files (for use in a web browser offline). Individual chapter PDFs are available below.
Table of Contents
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Preface (download PDF: 63 KB)
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Acknowledgments (download PDF: 39 KB)
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Chapter 1: Competing in a Global World (download PDF: 108 KB)
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Chapter 2: The Globalization of Companies and Industries(download PDF: 100 KB)
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Chapter 3: Generic Strategies for Global Value Creation (download PDF: 160 KB)
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Chapter 4: Global Strategy as Business Model Change (download PDF: 327 KB)
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Chapter 5: Target Markets and Modes of Entry (download PDF: 177 KB)
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Chapter 6: Globalizing the Value Proposition (download PDF: 152 KB)
- Value Proposition Adaptation Decisions
- Adaptation or Aggregation: The Value Proposition Globalization Matrix
- Combining Aggregation and Adaptation: Global Product Platforms
- Combining Adaptation and Arbitrage: Global Product Development
- Combining Aggregation, Adaptation, and Arbitrage: Global Innovation
- Points to Remember
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Chapter 7: Global Branding (download PDF: 111 KB)
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Chapter 8: Globalizing the Value Chain Infrastructure (download PDF: 111 KB)
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Chapter 9: Global Supply-Chain Management (download PDF: 98 KB)
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Chapter 10: Globalizing the Management Model (download PDF: 161 KB)
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Appendix A: Global Trade: Doctrines and Regulation (download PDF: 74 KB)
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Appendix B: Suggested Cases (download PDF: 73 KB)
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References (download PDF: 78 KB)