Build and grow your own retail and e-commerce business
What you’ll learn:
- Retail management
- Merchandising management and planning
- E-commerce and D2C brand
- Inventory management and planning
- Customer Relationship Management
- Market Basket Analysis
- Store layout and design
- Customer Life time Value
- Retail finance and accounting
- Introduction to Asset Management and Margin Management
- Category and Inventory Management
- E-commerce and D2C brands
- Private labels and white labels
- Types of retail store based on trading area
- Retail Marketing Mix
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MENU
Section 1 Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
Section 2 Types of Retail store and Trading area
- Types of retail store based on the format
- Types of retail stores based on the trading area
- Reilly’s Law of Retail Gravitation
- Huff Gravity Model
Section 3 Omnichannel and e-commerce
Section 4 Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
Section 5 Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency, and Monetary (RFM) analysis
- Market Basket Analysis (Market Basket Analysis)
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Section 6 Store layout and design
- Customer Lifetime Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- The goal of Store Design
Section 7 Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset Management and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
Section 8 Category and Inventory Management
Section 9 E-commerce and D2C brands
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DOCUMENTS
