Everything you need to know to create effective brick & mortar retail stores: Image, Display, Storefront, and Lighting.
What you’ll learn
Design or evaluate any type of retail store, in any location using the tools and techniques presented in this Store Design course. You will learn how to convert your client’s image of the store into a three-dimensional reality show. To do this you will learn product presentation, store planning, storefront design and the special requirements of retail lighting.
This course is best suited for people who are designers, retailers, or real estate executives who can use this new knowledge to design a store or evaluate a retail store design. Architectural or interior design students can use the course as a basis for school projects. This course is only intended for “brick and mortar” stores, and is not for the design of on-line stores.
MENU
Section 1: WELCOME TO STORE DESIGN
Lecture 1 Introduction to Store Design
Lecture 2 What makes retail design so exciting?
Section 2: IDENTIFYING YOUR STORE’S IMAGE
Lecture 5 The critical importance of creating the proper image for your store.
Lecture 6 Turning “shoppers” into “customers”. Activating the action-triggers of success.
Lecture 7 Reinforcing the store image with lines and shapes.
Lecture 8 Enriching the store image with sensory input.
Section 3: ORGANIZING YOUR SPACE
Lecture 9 The functional elements of a store layout.
Lecture 10 Product Organization
Section 4: DESIGNING HIGH-IMPACT PRODUCT DISPLAYS
Lecture 11 The three elements of product display
Lecture 12 Product qualities: Size, Class, Price
Lecture 13 Display techniques: Presentation, Product support and Integration
Lecture 14 Display fixture properties: Customer access, Product support, Fixture types
Section 5: THE STOREFRONT TELLS THE STORY OF YOUR STORE
Lecture 15 An overview of storefront design.
Lecture 16 The three components of storefront design.
Lecture 17 Storefront elements: Display, Transitional, and Identification
Section 6: LIGHTING – THE FROSTING ON THE CAKE
Lecture 18 An overview of store lighting
Lecture 19 Lighting task areas
Lecture 20 Lighting criteria: Color
Lecture 21 Lighting criteria: Modeling
Lecture 22 Lighting criteria: Brightness
Lecture 23 An overview of lighting sources
Lecture 24 Lighting sources: Lamps
Lecture 25 Lighting sources: Fixtures
Lecture 26 Lighting sources: Location
Section 7: Putting the toolkit into action
DESCRIPTION
Store Design is an informative, stimulating course that provides everything you need to design retail stores. You will create stores that establish a strong image, attract shoppers, and motivate buying…in short, well-conceived designs…that sell.
- You will gain a comprehensive knowledge of what makes a successful retail store design, and the pitfalls to avoid.
- Determine the correct image for your store
- Design a sensible, logical floor plan
- Create totally effective product presentation
- Design store fronts that attract, sell and reinforce the store image
- Design vibrant and effective lighting
Store Design is your guided tour through the entire retail design process.
Design fast and effectively and explain the reasons for your design decisions.
Take the mystery out of the process. The axiomatic elements of the design of stores are presented in simple diagrams with straight-forward language. It’s a structured process leading to design success. Of course, you are still the designer. This comprehensive course is your toolkit to use to increase your abilities and critical perception.
The skills of a store designer are always in demand. This is an exciting, edgy, and never-boring area of work. The store design process moves quickly, and it’s full of theater and fun. Unlike other project types which may take years to complete, the products of your imagination in retail will be revealed in a matter of weeks.