Why now? With the appointment of Francisco Crespo as the new "Chief Growth Officer" (CGO) of Coca-Cola, Coca-Cola together with other FMCGs like Colgate-Palmolive, Coty and Mondelēz have all hired CGOs to “accelerate growth efforts” or to “bring focus and growth to our platforms”. (by RR Associates) One of the reasons I think we just can … Continue reading Chief Growth Officer: Who they are, Why Now and Do you need one?