Recently I read again the article from Mc Kinsey in 2011 and feel it's still valid as of today. Three authors named Chris Bradley, Martin Hirt, and Sven Smit tested with more than 700 senior strategists around the world that to bring us the test of a good strategy. The list of the 10 tests is … Continue reading Have you tested your strategy lately?
Why now? With the appointment of Francisco Crespo as the new "Chief Growth Officer" (CGO) of Coca-Cola, Coca-Cola together with other FMCGs like Colgate-Palmolive, Coty and Mondelēz have all hired CGOs to “accelerate growth efforts” or to “bring focus and growth to our platforms”. (by RR Associates) One of the reasons I think we just can … Continue reading Chief Growth Officer: Who they are, Why Now and Do you need one?
Are you ready for your retail stores to grow by capturing the TPP opportunities?
This program provides hands-on understanding of how-to drive growth and profitability in a highly competitive market place. It serves to increase senior managers’ ability to add value to their companies across all functions. Four companies are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer … Continue reading Workshop: the battle for market position
Sometimes we make business far harder than it is. We over-think our strategy, complicate our product line, worry too much about our staff. All of these are important issues to be sure, but they pale into insignificance compared to the one area of business that contributes most to success. Click to see how.