The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives - Best practices for the development of a shopper marketing framework - How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, … Continue reading Shopper Marketing course
Shopper Marketing guide
There is good guide for Shopper Marketing fan. I am using them and it is a good app: