EduHub Marketing Management, Retail Management, Shopper marketing

Competing on Customer Journeys

By David C. Edelman & Marc Singer (FROM THE NOVEMBER 2015 ISSUE OF HBR) The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered … Continue reading Competing on Customer Journeys

EduHub Infographic - Retail Management, Leadership, Retail Management

Retail Leadership Workshop – Aug 2017

WORKSHOP OVERVIEW Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Program is designed to help … Continue reading Retail Leadership Workshop – Aug 2017

EduHub Marketing Management, Retail Management, Shopper marketing, Strategy Management

Future Stores

From the book "Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game" FUTURESTORE CHANGING THE GAME OF RETAIL Futurestore, Rethinking the World of RetailFrom Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalized promotions … … Continue reading Future Stores

EduHub Marketing Management, Retail Management, Training

Retail Leadership Management

WORKSHOP OVERVIEW Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Program is designed to help … Continue reading Retail Leadership Management

EduHub Leadership, Retail Management

Retail Leadership Simulation Course

Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Program is designed to help you to … Continue reading Retail Leadership Simulation Course

EduHub Marketing Management, Retail Management, Shopper marketing, Training

Shopper Marketing course

The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives - Best practices for the development of a shopper marketing framework - How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, … Continue reading Shopper Marketing course