By David C. Edelman & Marc Singer (FROM THE NOVEMBER 2015 ISSUE OF HBR) The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered … Continue reading Competing on Customer Journeys
From the book "Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game" FUTURESTORE CHANGING THE GAME OF RETAIL Futurestore, Rethinking the World of RetailFrom Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalized promotions … … Continue reading Future Stores
Are you ready for your retail stores to grow by capturing the TPP opportunities?
This program provides hands-on understanding of how-to drive growth and profitability in a highly competitive market place. It serves to increase senior managers’ ability to add value to their companies across all functions. Four companies are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer … Continue reading Workshop: the battle for market position
All you need to manage your retail store is here.
The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives - Best practices for the development of a shopper marketing framework - How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, … Continue reading Shopper Marketing course