This program provides hands-on understanding of how-to drive growth and profitability in a highly competitive market place. It serves to increase senior managers’ ability to add value to their companies across all functions. Four companies are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer … Continue reading Workshop: the battle for market position
Shopper Marketing course
The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives - Best practices for the development of a shopper marketing framework - How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, … Continue reading Shopper Marketing course
Educine Videos
I just uploaded some educine videos where you can enjoy watching for learning key leadership skills such as crisis management, coaching and mentoring, follower-ship (before we become leadership), conflict management.... http://vuthedu.org/educine-introduction/