Workshop: the battle for market position

This program provides hands-on understanding of how-to drive growth and profitability in a highly competitive market place. It serves to increase senior managers’ ability to add value to their companies across all functions. Four companies are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer … Continue reading Workshop: the battle for market position

Retail Leadership Management

WORKSHOP OVERVIEW Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Program is designed to help … Continue reading Retail Leadership Management

How to Grow Your Business

World Best Leadership Business Simulation-based training program selected by Top World 500 Corporation According to McKinsey’s study, there are 3 ways the companies grow its business: increase effective competition (increase market share, geography expansion…), increase portfolio (make new products, new business ideas…) and/or thru merger and acquision. The successful companies are the ones leverage thru … Continue reading How to Grow Your Business

Do you want to grow your business in 2016?

Sometimes we make business far harder than it is. We over-think our strategy, complicate our product line, worry too much about our staff. All of these are important issues to be sure, but they pale into insignificance compared to the one area of business that contributes most to success. Click to see how.

Leadership Development Program 2016

Successful leaders know their value lies not only in managing teams and running organizations, but in inspiring others, setting purposeful goals, executing strategic visions, and creating cultures of excellence. Our Leadership programs are designed to challenge your current perceptions about leadership and the values that shape it, encouraging you to think and lead differently.

Retail Leadership Simulation Course

Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Program is designed to help you to … Continue reading Retail Leadership Simulation Course

Shopper Marketing course

The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives - Best practices for the development of a shopper marketing framework - How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, … Continue reading Shopper Marketing course

Iron Lady

THE IRON LADY FILM IS THE EXCELLENT CHOICE FOR ANYONE WOULD LIKE TO LEARN ABOUT: Women's Power Women Leadership I have developed this program for teaching those above mentioned lessons. The programe is broadcasted by HTV4 (Hochiminh City Channel 4) since 2012.  Enjoy watching. 1. Part 1: https://youtu.be/_IZtcLydCyw 2. Part 2: https://youtu.be/cPBXcBidoeY 3. Part 3: https://youtu.be/hZCTBXKKoB4 4. … Continue reading Iron Lady

Learning from the “Yes” film

Carl Allen is at a standstill. No future... Until the day he enrolls into a personal development program based on a very simple idea: say yes to everything! Carl discovers with amazement the magical power of "Yes", and sees his professional and romantic life turned upside down overnight: an unexpected promotion and a new girlfriend. … Continue reading Learning from the “Yes” film

Advanced Marketing Management Course – PPT

This is the powerpoint presentation of the Marketing Management Book 14e for the Marketing Management Course: Kotler_MM_14e_22_sppt Kotler_MM_14e_21_sppt Kotler_MM_14e_20_sppt Kotler_MM_14e_19_sppt Kotler_MM_14e_18_sppt Kotler_MM_14e_17_sppt Kotler_MM_14e_16_sppt Kotler_MM_14e_15_sppt Kotler_MM_14e_14_sppt Kotler_MM_14e_13_sppt Kotler_MM_14e_12_sppt Kotler_MM_14e_11_sppt Kotler_MM_14e_10_sppt Kotler_MM_14e_09_sppt Kotler_MM_14e_08_sppt Kotler_MM_14e_07_sppt Kotler_MM_14e_06_sppt Kotler_MM_14e_05_sppt Kotler_MM_14e_04_sppt Kotler_MM_14e_03_sppt Kotler_MM_14e_02_sppt Kotler_MM_14e_01_sppt

Advanced Marketing Management Course – Objectives and Synopsis

This is the course topics and videos used for the Marketing Management Course  from Marketing Management 14e book from Kotler and Keller. I/ Chapter 1: Defining Marketing for 21st Century  Topic: Marketing; Marketing Concepts; Marketing Management Learning Objectives: Why is marketing important? What is the scope of marketing? What are some core marketing concepts? How has marketing management changed … Continue reading Advanced Marketing Management Course – Objectives and Synopsis